Co-Founder and Brand Experience Director of s.w.e.e.t montage
Brand Management, Experience
Founded in 2020 by the Chu sisters, our brand specialises in artisan pastries featuring signature animal themes.
We have proudly created over 50,000 pieces of farewell gifts, wedding favours, hundred-day celebration gifts, and festive gift boxes.
With our handmade cookies and cakes, we accompany our clients through various occasions and life stages -
sharing deliciousness, joy, and expressions of gratitude with their loved ones.
We elevate every gathering into an unforgettable experience with our exquisite pastries, making each moment truly special.
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As a brand director of a company of two,
I adopt a holistic approach and empower projects to align with our strategic vision and create a seamless brand identity.
In charge of branding and marketing, harnessing creativity in online and offline designs, including products, graphics, art direction of shooting, packaging, and promotional content.
We forge inspiring brand experiences that resonate deeply with our audience.
Manifesto
made with love, made for love
We are excited to celebrate life's special moments with our clients.
We have created a collection of adorable animal cookies.
Inspired by Japanese aesthetics, the collection radiates a cute and refreshing style.
All styles and flavors come together in endless possibilities for our clients to explore and create, making the gift more heartfelt and special.
The cookies can hold signs - Thank You/ Happy Wedding/ For You, etc.,
or small treasures like flowers, gifts, and teddy bears,
all to share love and joy with those we care about.
We offer a diverse range of collections, from pastry styles to packaging.
Our menu is regularly updated to meet the evolving needs of the market.
A service like no other
Pets are our cherish family, and our clients embrace the joy of sharing their good news through them.
Alongside our delightful menu, we offer customised service to craft unique cookie styles that celebrate their furry friends or animals embodying commemorative significance.
We provide a handsome selection of festive gift boxes, designed to celebrate the special moments in life with our individual and corporate clients.
Throughout the year, we passionately accompany them on their journey from Chinese New Year to Christmas.
Each campaign carries a theme that inspires and conveys a meaningful message.
For example, for the Year of the Snake Chinese New Year gift box, the symbolic meaning of snake is rebirth, transformation, and empowerment.
We infuse this spirit into our graphics, cookie designs, packaging, art direction of shooting, and promotional content.
Three gift boxes 蛇來運轉、蛇轉乾坤、蛇蛇如意 symbolize our gratitude and serve as blessings for our clients and their loved ones.
Season of love, sharing is caring
Commercial collaboration
Client: LOJEL
We work with our clients with great flexibility while maintaining our signature style.
Design and propose the most effective solution to ensure the best possible outcome.
Our customised pastries bring joy to every event and occasion.
Client: Francfranc
Client: Tiger YNY Hong Kong Fan Club